Titlebook: Societal Deception; Global Social Issues Geoffrey Lawrence Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusive licen

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Geoffrey Lawrencehat in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the978-1-4020-7368-7978-0-306-47594-8Series ISSN 0923-6716 Series E-ISSN 2199-1057

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Geoffrey Lawrencet Response Models is a sequel to Marketing Models and Econometric Research, published in 1976. It is rare for a research-oriented book in market­ ing to be upda978-94-010-6972-4978-94-009-1073-7Series ISSN 0923-6716 Series E-ISSN 2199-1057

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n, climate change, economic inequality, political manipulations, sports, and religion. While critical in subject matter, and replete with easily accessible and reliable sources, this book is highly readable and entertaining for the general as well as academic audience interested in current global issues. .978-1-349-96106-1978-1-349-96107-8

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Geoffrey Lawrenceknowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketi

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Geoffrey Lawrenceknowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketi