Titlebook: Socially Responsible Consumption and Marketing in Practice; Collection of Case S Jishnu Bhattacharyya,M. S. Balaji,Chandana R. Hewe Book 20

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Mindful Consumption and Universal Love: A Case Study of Sri Lankan Consumer Activistsal love’ are reflected through their consumption practices. To unearth this puzzle, by adopting a qualitative approach, 25 in-depth interviews were conducted with consumer activists in Sri Lanka using the Snowball sampling technique and further by using purposive sampling to ensure rigor and diversi

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Deepika Store: A Dilemma of Being Sustainable or Profitablesustainable brands and products. Finally, he had also taken the advice from his father for his opinion. .: The results of this case were Manish was able to integrate the application of sustainable practices seamlessly and flawlessly in his retail outlet. Also, he was instrumental in developing a cha

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