| 书目名称 | Socially Responsible Consumption and Marketing in Practice | | 副标题 | Collection of Case S | | 编辑 | Jishnu Bhattacharyya,M. S. Balaji,Chandana R. Hewe | | 视频video | | | 概述 | Includes key concepts, case studies, teaching materials, recent empirical research, and pedagogical directions.Focuses on socially responsible consumption and marketing practises, with case studies fr | | 图书封面 |  | | 描述 | The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible co | | 出版日期 | Book 2022 | | 关键词 | Socially Responsible Consumption; Environmentally Responsible Consumption; Mindful Consumption; Sustain | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-16-6433-5 | | isbn_softcover | 978-981-16-6435-9 | | isbn_ebook | 978-981-16-6433-5 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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发表于 2025-3-21 16:24:26
