Titlebook: Social Media: The Good, the Bad, and the Ugly; 15th IFIP WG 6.11 Co Yogesh K. Dwivedi,Matti Mäntymäki,Antonis C. Simin Conference proceedin

Senescent

季雨

0302-9743 s, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016..The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and c

手榴弹

TAP

终点

Enable, Engage and Evaluate: Introducing the 3E Social Media Strategy Canvas Based on the European Aement, Evaluation and Enabling are its main concepts. The new theoretical framework is more complete and was derived from existing literature and case studies. The 3E Social Media Strategy Canvas can serve both as a decision-making tool and as a theoretical framework for comparison.

鞭子

Social Media or Social Business Networks?ridging the gap between the customer and the organization, and how social media empowers the customer. The paper presents some recommendations and precautions pertinent to the utilization of social nets into the core business processes.

禁令

The Power of Instagram in Building Small Businessese success of Instagram-based small businesses. Therefore, the current research explores the uses of Instagram as a selling platform by Saudi women entrepreneurs and presents some of their success stories.

POINT

A Systematic Review of Extant Literature in Social Media in the Marketing Perspectivemain themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance.

Blood-Clot

affect

The Impact of Brand Actions on Facebook on the Consumer Mind-Sethe consumer mind-set. Using a unique data set that captures both social media and consumer mind-set metrics for multiple brands, we propose empirically testing our model with panel vector auto regression.