Titlebook: Social Media: The Good, the Bad, and the Ugly; 15th IFIP WG 6.11 Co Yogesh K. Dwivedi,Matti Mäntymäki,Antonis C. Simin Conference proceedin

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Generating Customer Engagement and Customer Enragement on Facebook Pages of Tesco and Walmartt with businesses on social media in the grocery sector. This paper aims to explore how customers react to corporate messages on Facebook pages of Tesco and Walmart. Netnography approach was adopted to gain an insight into the various ways customers engage with the grocery stores on its Facebook pag

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Online Stakeholder Interaction of Some Airlines in the Light of Situational Crisis Communication Theectly affect the brand image and reputation. This research applies Situational Crisis Communication Theory (SCCT) to interaction in the social media. It provides possibilities for decision makers to monitor diverse messages online, understand stakeholder concerns and reply to them adequately, which

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The Social Media Cone: Towards Achieving the Manufacturing Competitiveness Goalss which influences the electronics manufacturing industry. The findings suggest the key factors and a model in which the social media plays the important role to enhance the performance of electronics manufacturing sector.

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Conversations in Search of Audiences: Prospects and Challenges of Marketing UK’s Postgraduate Higherlicants from overseas as well. This paper looks at some of the areas where SM has been successfully used. The papers then goes onto develop taxonomy of popular SM tools that are being widely used. Using this taxonomy it explores barriers and promoters that exist in the interface between universities and their audiences.