| 书目名称 | Social Media for Scientific Institutions |
| 副标题 | How to Attract Young |
| 编辑 | Daniel Hurrle,Julia Postatny |
| 视频video | |
| 概述 | Study in the field of economic sciences.Includes supplementary material: |
| 丛书名称 | BestMasters |
| 图书封面 |  |
| 描述 | This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic. |
| 出版日期 | Book 2015 |
| 关键词 | Benchmark Analysis; Communication Sciences; Marketing; Monitoring; Online Survey |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-08822-4 |
| isbn_softcover | 978-3-658-08821-7 |
| isbn_ebook | 978-3-658-08822-4Series ISSN 2625-3577 Series E-ISSN 2625-3615 |
| issn_series | 2625-3577 |
| copyright | Springer Fachmedien Wiesbaden 2015 |
发表于 2025-3-21 19:35:09
