| 书目名称 | Social Media Monetization | | 副标题 | Platforms, Strategic | | 编辑 | Francisco J. Martínez-López,Yangchun Li,Susan M. Y | | 视频video | | | 概述 | Unveils the secrets of creating a sustainable revenue source from social media initiatives.Offers holistic solutions for acquiring, retaining, and monetizing customers.Illuminates how any company can | | 丛书名称 | Future of Business and Finance | | 图书封面 |  | | 描述 | .Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization..Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships | | 出版日期 | Book 2022 | | 关键词 | Social Media; Monetization; Success Factor; Strategic Models; ROI Rate | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-14575-9 | | isbn_softcover | 978-3-031-14577-3 | | isbn_ebook | 978-3-031-14575-9Series ISSN 2662-2467 Series E-ISSN 2662-2475 | | issn_series | 2662-2467 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 19:07:40
发表于 2025-3-21 22:14:29
