Titlebook: Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions; Case of Vietnam and Charitha Harshani Perera,R

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Charitha Harshani Perera,Rajkishore Nayak,Long VanExamines how social media marketing influences brand equity for services in emerging countries.Develops a theoretical framework drawing from signaling theory and social information processing theory.C

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978-981-19-5019-3The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor

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Introduction, aim of the study, provides a clear explanation of the objectives and research questions, and explains the methodology adopted to address the research questions to accomplish the overall aim of the study.

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cycle in eastern Siberia is characterized by geographical and terrestrial environmental factors involving topography, distance from the ocean, vegetation type, and permafrost. This region possesses several unique features including moisture transport associated with cyclone activity; precipitation r