Titlebook: Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions; Case of Vietnam and Charitha Harshani Perera,R

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Charitha Harshani Perera,Rajkishore Nayak,Long Van Thang Nguyen and equality although we must bear in mind that any changes in society are not made easily (Fallows & Steven, 2000; Morley, 2001). Moreover, aligning education with social and economic needs has a significant effect on economic development since those who complete a cycle of education want to be re

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Charitha Harshani Perera,Rajkishore Nayak,Long Van Thang Nguyennstrated that alliances contribute to the improvement of the firm’s performance via savings in coordination costs, access to new resources and competencies, the development of new activities and new markets, or the reinforcement of the competitive position. The increasing contribution of the allianc

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Quantitative Data Presentation and Analysis: Descriptive Analysis,This chapter provides a descriptive analysis of the quantitative data and is divided into five sections. The first section presents the preliminary consideration of data, showing the response rate and the process of data screening and cleaning.

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Quantitative Data Presentation and Analysis: Inferential Analysis,This chapter continues the process of quantitative data analysis by presenting the results of the inferential analysis, which includes Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and hypothesis testing using Structural Equation Modelling (SEM).