Titlebook: Social Media Marketing; Emerging Concepts an Githa Heggde,G. Shainesh Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Social

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Exploring the Relationship Between Perceived Benefits and Social Media Brands Using Discriminant Ana we chose respondents mostly between twenty and thirty-five years of age. Two of the most-used social media in India today are LinkedIn and Facebook. But there are likely to be major differences in the way users perceive them and the benefits they provide. Online social networks are deemed to be equ

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The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y Socind disseminates information. Having been born in the digital environment where the use of various social media platforms such as Facebook, YouTube, What’s Up, Twitter, Skype and MySpace have proliferated, Generation Y has become an important market segment for both academics and practitioners. While

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Social Media Marketing, Corporate Social Responsibility, and Social Change in Indiatrategies for each social media tool, and (b) appropriate social media strategies and tools for each corporate social responsibility (CSR) approach. Based on this categorization, the paper (a) reviews past efforts by Indian companies to utilize social media strategies to implement their CSR campaign

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The Future of Social CRMon. This is due to the scale of social media interventions. The flip side is the inevitable practical issues with analysis of huge data and pattern. Many tools have emerged to simplify these complexities, such as sentiment analysis, ‘listening tools’ and even delivered response services on behalf of

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A Critical Analysis of Consumer Protection in Social Media Selling with Reference to Information Dis and bounds. With its ubiquitous reach, the architecture of electronic commerce provides a dynamic and collaborative platform to business and consumers. This has resulted in increased competition and lower prices. Consumers get to choose from a whole range of goods and services across the world, fro

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Portea: Social Media Applicationsaigns as are the audiences of other industries such as, for instance, the fast-moving consumer goods (FMCG) industry. But health-care customers, especially the younger generation, are information hungry. They rely on social media for research and making important decisions, especially those concerni

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