| 书目名称 | Social Media Marketing | | 副标题 | Emerging Concepts an | | 编辑 | Githa Heggde,G. Shainesh | | 视频video | | | 概述 | Discusses the conceptual issues involved in social media and integrates them with marketing.Highlights the nuances of digital consumer behaviour.Examines the usage of social media to enhance the creat | | 图书封面 |  | | 描述 | .This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers.. .As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marke | | 出版日期 | Book 2018 | | 关键词 | Social Media; Social Media Marketing; SMAC; Digital Consumers; Social Media Applications | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-10-5323-8 | | isbn_softcover | 978-981-13-5365-9 | | isbn_ebook | 978-981-10-5323-8 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
The information of publication is updating
|
|
发表于 2025-3-21 16:57:27
