Titlebook: Social Media Analytics Strategy; Using Data to Optimi Alex Gonçalves Book 20171st edition Alex Gon�alves 2017 Social Media Marketing.Digita

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Tam SuTam Su is a product innovator with a unique vision. His pursuit of all the different areas of knowledge on shaping product innovation toward real-world success led him to perform in key roles in companies that have excelled in their fields.

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MetricsMetrics are the basis for analysis. When raw information is gathered into an analytics system, it is transformed into a metric for user interaction, dashboard display, and reporting.

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ReportsReporting effectively is often the ultimate goal of analytics. Despite our quality as analysts, or how experienced we are, if the reports cannot deliver the actionable insights hidden in the data, the cycle of analysis is not properly complete.

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From Data to Insightsccessful we can consider that process. To reach the insights we need, we shape the data into metrics, and then work with the metrics to find what we can from the data. Metrics can be seen as an interface between us, and our human way of understanding, and the raw data we are using.

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Social Network Landscape media as if it were one big channel. We usually hear people talking about it in this way, even in the news, in professional research papers, studies, data-based reports of different kinds, and we do it ourselves many times.

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Armando Terribilincludes project management. His career involves working with multinational companies in very practical, real-world projects, and teaching university students about the science and practice of business.

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