| 书目名称 | Social Influence on Digital Content Contribution and Consumption | | 副标题 | Theories, Empirical | | 编辑 | Xuejing Ma | | 视频video | | | 概述 | Develops a theoretical framework that incorporates social influence in users’ digital content contribution.Illustrates how do social factors incentivize users’ digital content contribution.Provides ev | | 丛书名称 | Management for Professionals | | 图书封面 |  | | 描述 | .This book examines users’ digital content contribution and consumption behavior from a social perspective. Digital content is everywhere—from search results on search engines to posts on social media. Incentivizing users to contribute abundant content and motivating users to engage in and pay for digital content are vital for online platforms, especially those relying on digital content generated by users. This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions. Further, using a large volume of data from online platforms, the author empirically studies the role of social interaction in digital content provision and monetization from the supply side. Also, regarding the digital content demand side, this book explores how to boost content consumption via social motives and social norms. The bookenriches the understanding of social influence in digital content contribution and consumption and provides practical suggestions for digital platforms’ mechanism design.. | | 出版日期 | Book 2023 | | 关键词 | User-Generated Content; Social Influence; Social Interaction; Social Motive; Digital Content; Social Medi | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-99-6737-7 | | isbn_softcover | 978-981-99-6739-1 | | isbn_ebook | 978-981-99-6737-7Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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发表于 2025-3-21 17:37:45
