Titlebook: Social Influence on Digital Content Contribution and Consumption; Theories, Empirical Xuejing Ma Book 2023 The Editor(s) (if applicable) a

machination

Social Interaction and Digital Content Consumptionntent consumption behavior and examines how this effect varies based on the contributors’ level of experience. Our findings reveal a positive correlation between users’ social interaction and gift sending, particularly among contributors with high levels of content provision experience. This researc

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Dynamics of Digital Content Consumption and Social Normsers’ payment for digital content. We delve into the underlying mechanism and confirm the explanation of the substitution effect. We also explore the potential use of social influence to alleviate the decline in content payments and discover that social norms can serve as a tool to mitigate the decr

变化

问到了烧瓶

Future Research Agendaed in the book and expand our understanding of digital content consumption and its impact on users and the wider digital content ecosystem. In addition to offering research recommendations for digital content contribution and consumption, we have a separate section that specifically focuses on live

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2192-8096 incentivize users’ digital content contribution.Provides ev.This book examines users’ digital content contribution and consumption behavior from a social perspective. Digital content is everywhere—from search results on search engines to posts on social media. Incentivizing users to contribute abun

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Incentives for Digital Content Contributionnt and the creators’ motivations and preferences. This chapter sets the stage for the empirical analyses presented in the subsequent part of the book, which explore the social incentives and dynamics of digital content contribution, including the interplay between monetary incentives, social interaction, and content creation.

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Conclusion Summaryhe empirical analyses presented in chapters 5 through chapter 8. Finally, we explore the theoretical insights and practical implications of the research and how the findings can inform future studies and the development of effective strategies for online platforms and content creators.

admission

978-981-99-6739-1The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor

冲击力

Social Influence on Digital Content Contribution and Consumption978-981-99-6737-7Series ISSN 2192-8096 Series E-ISSN 2192-810X