Titlebook: Social Influence Processes and Prevention; John Edwards,R. Scott Tindale,Emil J. Posavac Book 1990 Springer Science+Business Media New Yor

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Alternative Social Influence Processes Applied to Energy Conservation,the 1970s, peaking in 1979 when a minor but sudden shortfall of fossil fuels made energy consumers acutely aware of the consequences of fluctuating supplies of foreign oil. Gasoline and heating oil prices rose precipitously, consumers hoarded oil products, and there were long lines and even occasional outbreaks of violence at service stations.

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Public Policy and Applied Social Psychology,seen as interrelated in several ways. First, the policies carried out by governments and other major social institutions obviously represent one source of social influence on attitudes and behaviors related to social problems. Indeed, a main purpose of many policies is to cope with the problems of society and, in some cases, even prevent them.

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,The “Psycho-Logic” of Fear-Reduction and Crime-Prevention Programs,ime rates have stabilized and even dropped slightly over the past few years, Americans suffered an estimated 34.9 million victimizations in 1985, touching 25% of all households (Bureau of Justice Statistics, 1987).

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Understanding and Preventing Teenage Pregnancy and Sexually Transmitted Disease/AIDS,ctiousness, and even death (in the case of adolescent STD infection). This chapter describes the problems of teenage pregnancy and STD, presents a model for understanding why teenagers expose themselves to these risks, and closes with discussion of a theory-based intervention to reduce adolescent pregnancy and STD infection.

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Implications of Behavioral Decision Theory and Social Marketing for Designing Social Action Programelieve that they are applicable to all social action programs. Nor are they exhaustive of all the issues that must be addressed. Rather, they represent a cross section of some of the perspectives we have adopted when designing interventions to address two specific problems of social significance.

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