| 书目名称 | Social Commerce | | 副标题 | Consumer Behaviour i | | 编辑 | Rosy Boardman,Marta Blazquez,Daniella Ryding | | 视频video | | | 概述 | Fills a gap in the market by exploring the relevance of social commerce beyond social media and e-commerce.Includes a Foreword by Victoria Magrath, creator of fashion blog Inthefrow.Offers 12 real-lif | | 图书封面 |  | | 描述 | .This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, .Social Commerce. will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce. . | | 出版日期 | Book 2019 | | 关键词 | brands; marketing; brand management; retailers; retail; eWOM; social media management; fashion; ecommerce; Sc | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-03617-1 | | isbn_ebook | 978-3-030-03617-1 | | copyright | The Editor(s) (if applicable) and The Author(s) 2019 |
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发表于 2025-3-21 16:30:49
