| 书目名称 | Social - Local - Mobile |
| 副标题 | The Future of Locati |
| 编辑 | Gerrit Heinemann,Christian Gaiser |
| 视频video | |
| 概述 | First book on SoLoMo that includes explanation on a sound theoretical basis.Presents current best practices with focus on retailing.Special insights on next generation retailing prepares readers for t |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future. |
| 出版日期 | Book 2015 |
| 关键词 | Location-based services; Mobile marketing; Retail management; Service management; Social commerce; Social |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-662-43964-7 |
| isbn_softcover | 978-3-662-51569-3 |
| isbn_ebook | 978-3-662-43964-7Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer-Verlag Berlin Heidelberg 2015 |
发表于 2025-3-21 16:25:06
