Titlebook: Social - Local - Mobile; The Future of Locati Gerrit Heinemann,Christian Gaiser Book 2015 Springer-Verlag Berlin Heidelberg 2015 Location-b

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,“Always on and Always in Touch”: The New Buying Behaviour,double again in the next few years (cf. AGOF. (2013). . [On the trail of the mobile user – Figures, data, facts]. Presentation by Stefan Brax at the Mobile Summit 2013). More than 40 % of the German-speaking population already regularly uses web-enabled mobile devices to access the World Wide Web.

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Location-based services as Base Factor No. 2 for SoLoMo,dels mit ePace – Innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile (Digitalization of commerce with ePace – innovative e-commerce business models and digital time benefits), Wiesbaden, pp. 27–49, 2013). Its (as yet) unchallenged strengths, such as immediate availability of purchased p

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Mobile Commerce as Base Factor No. 3 for SoLoMo,s the primary device for Internet usage. Notebook sales figures have also caught up with the PC market. According to forecasts from investment bank Morgan Stanley, there will likely be more mobile Internet users than desktop users around the world in 2014, with a relevant mobility impact on customer

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Location-based services as Base Factor No. 2 for SoLoMo,decisions in brick-and-mortar stores can also be made available to customers in digital form. Moreover, customers can be reached in “transfer spaces” while they are on the move, which is a good option if potential buyers have a contextual relationship – e.g. at a sporting event – or local proximity

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Mobile Commerce as Base Factor No. 3 for SoLoMo,aneous purchase on all channels, i.e. with the smartphone in-store. However, the question of how retailers can make best use of the disruptive technology of mobile Internet for their brick-and-mortar stores can no longer be answered separately from the issue of “SoLoMo”.

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Amit Sachan,Sabu Emmanuel,Mohan S. Kankanhallif wireless technology and related applications made it possible to write emails, notes and long text. Nevertheless, the currently used keyboards in portable devices are not optimized for such use, in terms of rapid and ergonomic typing. In this research, we aim to optimize the design of the Arabic k