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Titlebook: Smart Technologies for Organizations; Managing a Sustainab Cinzia Dal Zotto,Afshin Omidi,Georges Aoun Conference proceedings 2023 The Edito

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Big Data Analytics: Toward Smarter Marketing Decisions in Value Creationic pricing and advertising plans that best suit their customers’ needs and wants. Yet, toward value creation, the leveraging of BDA should be accompanied by the creation of an organized BD set-up that can efficiently and effectively combine physical, human, and technological efforts.
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Driving Cities as Sustainable Urban Communities identify some trajectories to make the city a sustainable community looking at the future urban development by supporting urban growth and engaging urban stakeholders in collaborative innovation processes.
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The Impact of Social Commercial Platforms on Entrepreneurship in a Developing Countryatform shoppers. The findings indicate that social presence, social value, loyalty and satisfaction have a positive impact to enhance purchase from SCP and increase sales. Our findings suggest that gender differences are significant when it is about purchase frequency and types of products.
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Customized Artificial Intelligence for Talent Recruiting: A Bias-Free Tool? theoretical convergences among the various approaches and platforms addressed to companies. A case study was conducted to explore the research questions of this study. A brief study of limits, risks, as well as managerial and business implications linked to the use of AITs in HRM will be also conducted.
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Conference proceedings 2023sustainable society in the long term.  ..As such, the book contributes to our understanding of a humanistic approach to managing digital transformation toward inclusive organizations and societies and is a valuable asset for both researchers and managers of organizations..
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