Titlebook: Smart Retailing; Technologies and Str Eleonora Pantano,Charles Dennis Book 2019 The Editor(s) (if applicable) and The Author(s), under excl

Mediocre

Luxury Retailing As a Smart (Sub)Sector,nsumers) make this sector subject to innovative forces, as is retail in general. This chapter introduces recent research evaluating the extent to which luxury retailers are reluctant or willing to introduce smart retailing technologies in line with other retail (sub)sectors.

遗忘

The Case of Tommy Hilfiger,so considered the smart approach at store level, with a new smart store framework. In this chapter, we will evaluate the retail strategy of an exemplary retailer to provide a real-world case study of a smart retailing approach and develop suggestions for retailers aiming to adopt a similar approach successfully.

有机体

The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

micturition

Scintillations

https://doi.org/10.1007/978-3-030-12608-7Digital marketing; Mobile retail; Internet retailing; Smart technology; shopping; digital

切割

Conclusion,This book has explored three main concepts: (1) what smart retailing means, (2) why smart retailing matters, and (3) how to put smart retailing into practice. This final chapter concludes the book by providing a summary of these three concepts as discussed throughout the previous chapters.

Indecisive

Eleonora Pantano,Charles DennisIdentifies the challenges retailers are facing in response to new smart technologies.Examines the most recent studies on smart retailing, describing the origin of the phenomenon as well as emerging th