| 书目名称 | Smart Retailing |
| 副标题 | Technologies and Str |
| 编辑 | Eleonora Pantano,Charles Dennis |
| 视频video | |
| 概述 | Identifies the challenges retailers are facing in response to new smart technologies.Examines the most recent studies on smart retailing, describing the origin of the phenomenon as well as emerging th |
| 图书封面 |  |
| 描述 | .By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, .Smart Retailing. also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.. |
| 出版日期 | Book 2019 |
| 关键词 | Digital marketing; Mobile retail; Internet retailing; Smart technology; shopping; digital |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-12608-7 |
| isbn_ebook | 978-3-030-12608-7 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 17:12:38
