Titlebook: Shakespeare‘s Cultural Capital; His Economic Impact Dominic Shellard,Siobhan Keenan Book 2016 The Editor(s) (if applicable) and The Author

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Shakespeare and the Market in His Own Day,to write his plays by the ‘Great God of Money’. It is an assertion which would have troubled many early Shakespeare scholars, most of whom were reluctant to see Shakespeare as a commercially driven artist. Indeed, as Douglas Bruster notes, ‘for a long time, most commentators ignored the economic bas

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Sponsoring Shakespeare,f consumer products, from StarKist canned tuna to easyJet’s low-cost air travel, from Red Bull energy drinks to Google+.. Even more commonplace is the analysis of how the Bard is deployed to promote cultural institutions and places involved directly in the production of his works. In this context, S

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978-1-137-58315-4The Editor(s) (if applicable) and The Author(s) 2016