书目名称 | Shakespeare‘s Cultural Capital |
副标题 | His Economic Impact |
编辑 | Dominic Shellard,Siobhan Keenan |
视频video | |
概述 | 2016 marks 400 years since Shakespeare‘s death and this collection of essays examines the impact the Shakespeare industry still has on today‘s economy.Examines the cultural and economic impact of Shak |
图书封面 |  |
描述 | .Shakespeare is a cultural phenomenon and arguably the most renownedplaywright in history. In this edited collection, Shellard and Keenan bringtogether a collection of essays from international scholars that examine the directand indirect economic and cultural impact of Shakespeare in the marketplace inthe UK and beyond. From the marketing of Shakespeare’s plays on and off stage,to the wider impact of Shakespeare in fields such as education, and thecommercial use of Shakespeare as a brand in the advertising and touristindustries, this volume makes an important contribution to our understandingof the Shakespeare industry 400 years after his death. .With a foreword from the celebratedcultural economist Bruno Frey and nine essays exploring the cultural andeconomic impact of Shakespeare in his own day and the present, .Shakespeare’s Cultural Capital .forms aunique offering to the study of cultural economics and Shakespeare.. |
出版日期 | Book 2016 |
关键词 | Shakespeare; Education; Advertising; Economics; Cultural capital; Corporate sponsorship; Social media; Film |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-137-58316-1 |
isbn_softcover | 978-1-137-58315-4 |
isbn_ebook | 978-1-137-58316-1 |
copyright | The Editor(s) (if applicable) and The Author(s) 2016 |