书目名称 | Service Fascination | 副标题 | Gaining Competitive | 编辑 | Christian Zagel | 视频video | http://file.papertrans.cn/866/865555/865555.mp4 | 概述 | Publication in the field of economic sciences..Includes supplementary material: | 图书封面 |  | 描述 | .Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but also to stimulate fascination for brands and their products. The author’s findings illustrate that a customer’s experience with a brand is not only determined by the products themselves, but rather by a combination of multiple experiences. Whilst there has been a notable rise in the number of sales channels, the ability to differentiate from competitors is still strongest where the brands have most influence: The physical point of sale.. | 出版日期 | Book 2016 | 关键词 | Customer Experience Management; Self-Service Systems and Technology; Human-Centered Design; Digital Ret | 版次 | 1 | doi | https://doi.org/10.1007/978-3-658-11673-6 | isbn_softcover | 978-3-658-11672-9 | isbn_ebook | 978-3-658-11673-6 | copyright | Springer Fachmedien Wiesbaden 2016 |
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