Titlebook: Sensory Marketing; Bertil Hultén,Niklas Broweus,Marcus Dijk Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009

神像之光环

书目名称Sensory Marketing影响因子(影响力)




书目名称Sensory Marketing影响因子(影响力)学科排名




书目名称Sensory Marketing网络公开度




书目名称Sensory Marketing网络公开度学科排名




书目名称Sensory Marketing被引频次




书目名称Sensory Marketing被引频次学科排名




书目名称Sensory Marketing年度引用




书目名称Sensory Marketing年度引用学科排名




书目名称Sensory Marketing读者反馈




书目名称Sensory Marketing读者反馈学科排名

Amylase

Book 2009The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals‘ five senses at a deeper level than traditional marketing theories do.

古董

https://doi.org/10.1057/9780230237049brand; dynamics; marketing; science and technology; service

Radiculopathy

978-1-349-36649-1Palgrave Macmillan, a division of Macmillan Publishers Limited 2009

蘑菇

larder

What is Sensory Marketing?,keting. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory marketing. At the end of the chapter the importance of the human senses, the brand, and experience logic in sensory marketing is discussed.

性别

The Smell Sense, a smell experience can be accomplished. In addition, the meaning of scents for employees’ environment and health is discussed. Finally, Hotel Park Hyatt Vendôme in France is presented as an example of the brand as a smell experience.

evasive

中古

frozen-shoulder

The Touch Sense, experience are described in detail. We also discuss the importance of accessibility and digital technology to interaction with a brand. Finally, the Volvo brand of the U.S. carmaker Ford is presented as an example of the brand as a touch experience.