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Titlebook: Seeking Success in E-Business; A Multidisciplinary Kim Viborg Andersen,Steve Elliot,Niels Bjørn-Ander Book 2003 IFIP International Federat

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Use of the Web for Destination Marketing by Regional Tourism Organisations in the Asia-Pacific Registinations. This paper evaluates the level of Web site development in Asia-Pacific Regional Tourism Organisations. The study uses the extended Model of Internet Commerce Adoption (eMICA) (Burgess and Cooper 2000), and highlights the utility of using interactivity to evaluate the relative maturity of
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Internet Marketing Communications: Interactivity and Integration,tivity in this context. Three mini case studies of large companies in the fast moving consumer good industry illustrate the application of frameworks developed for the understanding of integration and interactivity. The case studies show uncertainty about the value of the Internet as a communication
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Adoption of E-Commerce in SMEs: Lessons from Stage Models,erhouseCoopers stage model of adoption of e-commerce. This model has been used because it takes into consideration many factors such as adoption benefits and barriers, uses, evolution of e-commerce capabilities, and the measures that should be taken to increase adoption and diffusion of e-commerce i
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