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Titlebook: Scrum for Sales; A B2B Guide to Agili Michael J. Scherm Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license

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Book 2021 rollouts seldom seem to work. This book shows how the elements of the leading agile framework “Scrum” should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world example
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From Agony to Agility: The Emergence of Scrum as a Leading Agile Framework,mework of roles, rules, and artifacts. The six elements that characterize Scrum have their origins in the thinking of ancient philosophers, time-proven management principles, and fundamental truths substantiated by numerous scientific disciplines. The military’s influence should not be forgotten, either, if one wants to grasp the nature of Scrum.
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Customer Acquisition: Team Dynamics and the Soft Beat of the Drum, team’s calls because they get real value from them. This chapter provides detailed examples of how the Product Backlog can be set up to achieve that. Salespeople will profit both from the Scrum setup as well as from the checklists, tools, and exercises provided here.
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