| 书目名称 | Scrum for Sales |
| 副标题 | A B2B Guide to Agili |
| 编辑 | Michael J. Scherm |
| 视频video | |
| 概述 | Applies Scrum, usually known from software development, to make sales agile.Provides detailed guidelines and comprehensive use cases from an organizational view.Connects the underlying psychological a |
| 丛书名称 | Future of Business and Finance |
| 图书封面 |  |
| 描述 | .Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework “Scrum” should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.. |
| 出版日期 | Book 2021 |
| 关键词 | Scrum; Sales; B2B Guide; Agility in Organization; Sales Performance |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-82978-0 |
| isbn_ebook | 978-3-030-82978-0Series ISSN 2662-2467 Series E-ISSN 2662-2475 |
| issn_series | 2662-2467 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:52:04
