Titlebook: Scenes of Parisian Modernity; Culture and Consumpt H. Hazel Hahn Book 2009 H. Hazel Hahn 2009 advertising.consumption.culture.discourse.Fre

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The Modernity of Poster Artibitions, novels, shops, consumer goods, resorts, and others. From the mid-1890s the number of illustrated posters for myriad consumer goods increased vastly. This chapter examines the shifting, complex dynamics among art, technology, commerce, and ideologies that converged on the poster.

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Le Courrier Français, llustrations by artists such as Adolphe Willette, Jean-Louis Forain, and Louis Legrand made it the most representative publication of the satirical and artistic press of the 1880s. From the 1890s its artistic contributors included Toulouse-Lautrec, Félicien Rops, Beardsley, and Mucha. Its satirical

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Consumption as Urban Pleasure: The Rise of Modern Consumer Cultureed along with consumer products here are a shopper and a potential shopper looking at her. The viewer of this image, in turn, is looking at an inviting scene of consumption. The viewer gains knowledge about arcades and consumer behavior, a piece of knowledge shared with legions of imagined consumers.

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Fashion Discourses in Fashion Magazines and Delphine de Girardin’s Lettres Parisiennes, which initially formed a minor content of the magazines, became the dominant content by the mid-1840s. It also argues that while the high society—. or .—remained an important source of fashion trends, fabric manufacturers, fashion houses, shops, and dressmakers, aiming at the middle class, exerted a powerful influence on fashion.

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