| 书目名称 | Scenario-based Strategic Planning |
| 副标题 | Developing Strategie |
| 编辑 | Burkhard Schwenker,Torsten Wulf |
| 视频video | |
| 概述 | Description of a new and unique scenario approach.Scenario planning case study, including best practices.Analysis how this approach improves decision quality in companies and enables to implement flex |
| 丛书名称 | Roland Berger School of Strategy and Economics |
| 图书封面 |  |
| 描述 | .In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. .Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.. |
| 出版日期 | Book 2013 |
| 关键词 | Scenario; Strategic Management; Strategy; Uncertainty; Volatility |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-02875-6 |
| isbn_softcover | 978-3-658-04214-1 |
| isbn_ebook | 978-3-658-02875-6Series ISSN 2196-8039 Series E-ISSN 2196-8047 |
| issn_series | 2196-8039 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
发表于 2025-3-21 19:24:36
