书目名称 | Scenario Planning - Revised and Updated |
副标题 | The Link Between Fut |
编辑 | Mats Lindgren,Hans Bandhold |
视频video | |
图书封面 |  |
描述 | Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation. |
出版日期 | Book 2009 |
关键词 | business; business strategy; innovation; planning; strategy |
版次 | 1 |
doi | https://doi.org/10.1057/9780230233584 |
isbn_softcover | 978-1-349-36782-5 |
isbn_ebook | 978-0-230-23358-4 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 |