| 书目名称 | Sales Meets Brain Research | | 副标题 | Just let your custom | | 编辑 | Paul Weber,Heiner Böttger | | 视频video | | | 概述 | Blueprint for customer-oriented, brain-based sales conversations.Uses findings from brain research for application in customer communication.With examples and practical tips | | 图书封面 |  | | 描述 | .This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations..Why do negotiations sometimes lead to success and other times not? Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales practice in conjunction with current findings from brain research, show what kind of communication will ensure your success. They describe how to better interpret the behavior of customers, their typical and individual ways of thinking, and the timing of their decision-making processes. And you will also learn how ethical the process of selling can be if you base it on the right philosophy, a positive image of humanity as well as respect and appreciation and simply let customers buy..If you are in sales and want to optimize your communication with existing and potential customers, this is the book for you. | | 出版日期 | Book 2023 | | 关键词 | sales talk book; sales; brain research; neuro-sales; conversation strategy; customer communication; custom | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-38324-4 | | isbn_ebook | 978-3-658-38324-4 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 18:18:48
