| 书目名称 | Sales Enablement |
| 副标题 | Tools and Techniques |
| 编辑 | Dietmar Kilian,Peter Mirski,Britta Lorenz |
| 视频video | |
| 概述 | Provides holistic customer-focused insights into sales performance.Offers implementation support with practice-based examples.Includes an outlook on modern sales strategies |
| 丛书名称 | Business Guides on the Go |
| 图书封面 |  |
| 描述 | This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. .The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. .The book is aimed at managers and all who deal with sales strategies. . |
| 出版日期 | Book 2023 |
| 关键词 | Hybrid Selling; Sales Enablement; Customer Journey; Hybrid sales; Digital marketing; Lead generation; Sale |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-40365-2 |
| isbn_softcover | 978-3-658-40367-6 |
| isbn_ebook | 978-3-658-40365-2Series ISSN 2731-4758 Series E-ISSN 2731-4766 |
| issn_series | 2731-4758 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
发表于 2025-3-21 18:58:19
