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Titlebook: SELL YOUR RESEARCH; Public Speaking for Alexia Youknovsky,James Bowers Book 20201st edition Springer Nature Switzerland AG 2020 Public spe

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The SELL Method: Prepare Your Presentation,re mortals. Upon seeing them in action, we often forget that athletes all started somewhere. Gymnasts must spend a lifetime honing the flexibility in their limbs. Runners dedicate their lives to keeping their body in shape so that they can continue to push themselves further and faster.
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Hook Your Audiencer. As a speaker, it is your role to keep your audience engaged. When giving a live talk, the focus should be on catching and maintaining their attention. They want a reason to listen to you. Therefore, you need to reel them in with an idea that piques their interest or appeals to their curiosity. That is what we call a hook.
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Master Your Non-verbal Communication says about their truthfulness. We can only estimate their state of mind based on what we see. Are they comfortable? What emotions are they feeling? Are they engaged with one another? As humans, we have the ability to recognise these things when looking at other people. It is an important skill required in social animal species such as ours.
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The SELL Method: Prepare Your Presentation,ired for a pole jumper to scale a bar six metres high with room to spare. It is easy to feel like their abilities are completely unattainable to us mere mortals. Upon seeing them in action, we often forget that athletes all started somewhere. Gymnasts must spend a lifetime honing the flexibility in
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Hook Your Audienceeven though their mind has completely wandered astray, thinking about their own problems or the tasks they have to get done when the conference is over. As a speaker, it is your role to keep your audience engaged. When giving a live talk, the focus should be on catching and maintaining their attenti
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