| 书目名称 | Rivalry in Sport | | 副标题 | Understanding Fan Be | | 编辑 | Cody T. Havard | | 视频video | | | 概述 | Proposes how to research rivalry in and outside of sport settings.Contributes to the sport consumer behavior literature through examining how to promote rivalry to increase fan engagement while reduci | | 图书封面 |  | | 描述 | .This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of rivalry should be to increase engagement and interest in the product without stepping over a sometimes invisible line resulting in fan or group member negativity, deviance, and violence. Through the introduction of two scales that specifically measure how group members react to out-groups in the sport setting, this book offers scholars deeper insights into what rivalry means and how it can be used to responsibly promote the sport product.. | | 出版日期 | Book 2020 | | 关键词 | sport consumer behavior; sport organizations; sport rivalry; sport fan rivalry; group member behavior; re | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-47455-3 | | isbn_ebook | 978-3-030-47455-3 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 20:00:24
