Titlebook: Revolution in Marketing: Market Driving Changes; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Editor(s) (if applic

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Do Other Customers Matter? Examining The Impact of Other Customers In Retail/Service Settings,st retail and service settings, the volume of customer-to-customer interactions greatly outnumbers that between customers and employees (Martin and Clark 1996). Despite the importance of other customers, the influence of other customers has largely been overlooked by both practitioners and academics

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End-of-Life Care: The Need for a Cultural Transition,dergoing major modifications as 75 million boomers confronting the issue demand changes in various denominators: cultural, political, and economical (Rybarski 2004). On the other hand, the self-interested unwillingness among medical and funeral stakeholders restrains the shift towards an alternative

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