Titlebook: Revenue-Management-Ansatz für eine Annahmesteuerung kundenspezifischer Regenerationsaufträge komplex; Felix Herde Book 2018 Springer Fachm

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Felix Herdetitative study of linguistic features such as semantic fields, terminology and specialized phraseology. Our results show that there are two main aspects to specializedness in professional magazines. On the one hand, both corpora present a similar semantic configuration in that all general semantic c

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Felix Herder, we demonstrate how multilingualism is embraced as a strategic asset within the broader framework of glocalization and multinational marketing. In addition, whereas multilingualism is invariably encouraged ‘on the shop floor’ in an informal context, our findings show that there are formal policies

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Felix Herdedigital tools, in various professional contexts (Gunnarsson, .. Routledge, 2014; Alessi and Jacobs, .. New York: Springer, 2016). However, it seems that so far, rather little attention has been paid to the specialized nature of professional domains. This chapter seeks to compensate for this lack of

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Felix Herdeconsists of the transcripts of the audio-recordings of 65 semi-structured interviews conducted by graduate students of business communication in the organizations where they were about to start their traineeships (including corporate and non-profit settings and ranging from small start-ups to long-e

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