书目名称 | Revenue Management in Manufacturing | 副标题 | State of the Art, Ap | 编辑 | Danilo Zatta | 视频video | | 概述 | Includes three empirical studies on revenue management.Summarizes the prerequisites for applying revenue management in manufacturing.Assesses the barriers that hinder the implementation of revenue man | 图书封面 |  | 描述 | .This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.. | 出版日期 | Book 2016 | 关键词 | Revenue Management; Manufacturing; Price Management; Capacity Management; Process Industry | 版次 | 1 | doi | https://doi.org/10.1007/978-3-319-30240-9 | isbn_softcover | 978-3-319-80759-1 | isbn_ebook | 978-3-319-30240-9 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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