| 书目名称 | Reputation Management |
| 编辑 | Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Sto |
| 视频video | |
| 概述 | Provides a general overview of the state-of-art and future trends in reputation management.Describes tools to measure corporate reputation.Reports best practice from blue-chip firms.Helps to optimize |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company‘ s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? |
| 出版日期 | Book 2011 |
| 关键词 | Corporate Communication; Corporate Reputation; Public Relations; Reputation; Reputation Management; Reput |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-19266-1 |
| isbn_softcover | 978-3-642-27074-1 |
| isbn_ebook | 978-3-642-19266-1Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer-Verlag Berlin Heidelberg 2011 |
发表于 2025-3-21 19:14:09
