Titlebook: Reputation Management; Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Sto Book 2011 Springer-Verlag Berlin Heidelberg 2011 Corporate Commu

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Sabrina Helm,Kerstin Liehr-Gobbers,Christopher StoProvides a general overview of the state-of-art and future trends in reputation management.Describes tools to measure corporate reputation.Reports best practice from blue-chip firms.Helps to optimize

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Book 2011o measure and steer a company‘ s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough resear