书目名称 | Redefining Media in the Digital Age |
副标题 | New Global Competiti |
编辑 | Paolo Sigismondi |
视频video | |
概述 | Analyzes the global media industry post the COVID-19 pandemic, shaped by digital convergence.Examines the new competitive advantages of Hollywood and of the leading tech companies.Explores topics such |
丛书名称 | SpringerBriefs in Business |
图书封面 |  |
描述 | .The global rise of streaming and social media platforms, and the influence of tech giants in increasingly more sectors of the economy including the media industry, have disrupted the .status quo. of the global media competitive landscape. This volume offers an insightful analysis of the profound changes in the competitive advantages in the media industry ushered in by digital convergence, and their ramifications...As Hollywood enters its second century, it faces novel challenges stemming from the digital revolution, which are greater, in magnitude and in impact, than any of those brought in by previous communication technology revolutions in the last century. These new challenges include the ascent of new competitors, leading conglomerates arising from the digital revolution, which as a result of the ever-expanding reach of digital convergence are successfully operating in the media sector as well. The new competitive dynamics are on display in the analysis of the streaming and social media landscapes...This book sheds light on the clash of two institutional logics within the new attention economy and its consequences on the competitive landscape. The legacy media institutional lo |
出版日期 | Book 2024 |
关键词 | Digital Glocalization; Digital Streaming Platforms; Scripted Entertainment; Non-scripted entertainment; |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-031-66786-2 |
isbn_softcover | 978-3-031-66785-5 |
isbn_ebook | 978-3-031-66786-2Series ISSN 2191-5482 Series E-ISSN 2191-5490 |
issn_series | 2191-5482 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |