书目名称 | Real Estate in Corporate Strategy |
编辑 | Marion Weatherhead |
视频video | http://file.papertrans.cn/823/822161/822161.mp4 |
丛书名称 | Building and Surveying Series |
图书封面 |  |
描述 | Introduces business managers and real estate managers to the changing role of real estate in corporate business. The aim is point up the importance of real estate, not in isolation but as an integral part of corporate strategy. The book shows how new technologies are affecting the ways that businesses look upon their real estate needs and make provision for them. Specific features, such as tenures and the problems of obsolescence are addressed. Practical help is provided to assist managers in developing, presenting and implementing corporate strategy incorporating real estate. There are seven case studies that illustrate contemporary practice. |
出版日期 | Textbook 1997Latest edition |
关键词 | business; isolation; management; strategy |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-349-14024-4 |
copyright | Macmillan Publishers Limited 1997 |