| 书目名称 | Rational Decision Making | | 编辑 | Franz Eisenführ,Martin Weber,Thomas Langer | | 视频video | http://file.papertrans.cn/822/821420/821420.mp4 | | 概述 | Describes basic concepts of rational decision making and decision analysis to the reader.Offers insights that help to systematically analyze decision making problems in professional and private life a | | 图书封面 |  | | 描述 | This book is designed to support you in making difficult decisions in a more - tional way. Based on an established theoretical foundation, it shows that simple requirements concerning rational behavior lead to a general calculus of determ- ing optimal decision alternatives; the book then goes on to present methods and instruments useful for the practical implementation of these concepts. Psychological research has uncovered a multitude of systematic cognitive - ases associated with the intuitive decision process, especially concerning the f- mation of preferences and subjective probability judgments for uncertain events. These developments have elevated prescriptive decision theory to the status of an important discipline with increasingly strong practical ties – nowadays, even m- agers are concerned with decision trees, probability distributions and risk profiles. There is also a wide range of software available on the market to aid users with the use of the instruments. We would liketo convince you, by help of the many pr- tical questions and case studies included with most chapters, that the material c- ered is not purely an academic diet but also of high practical nutritional v | | 出版日期 | Textbook 20101st edition | | 版次 | 1 | | isbn_softcover | 978-3-642-02850-2 | | copyright | Springer-Verlag Berlin Heidelberg 2010 |
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