Titlebook: Railway Photographic Advertising in Britain, 1900-1939; Alexander Medcalf Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 m

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2634-6575 nging processes behind corporate sales communications and efThis book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case s

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,Railway Advertising: Theory and Practice 1900–1939,930–1939, examines the response to these pressures, chiefly seen in a changed visual direction. Throughout, the chapter considers how the GWR’s advertising related to its rail-based competitors and the wider advertising industry in Britain.

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Exposition

Around Town,history, and how it managed the interests of domestic and foreign customers. Medcalf also questions the suitability of photography to thoroughly advocate the towns, and stresses the importance to the railways of an integrated advertising approach.

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On the Train,about consumption on board the train. The company put the effectiveness of advertising to the test in convincing customers that railway carriages really could rival the convenience, privacy and cachet of the mass-produced motor car.

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Conclusion, this photographic advertising, and argues for the place of railway guidebooks to understanding British society across the first four decades of the twentieth century. It identifies opportunities for further research and revisits the challenges of conducting such a study.

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Alexander MedcalfConsiders the development of railway advertising from 1900 to the outbreak of the Second World War in 1939.Unravels the complex and ever changing processes behind corporate sales communications and ef

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Palgrave Studies in the History of the Mediahttp://image.papertrans.cn/r/image/820942.jpg