| 书目名称 | Railway Photographic Advertising in Britain, 1900-1939 | | 编辑 | Alexander Medcalf | | 视频video | | | 概述 | Considers the development of railway advertising from 1900 to the outbreak of the Second World War in 1939.Unravels the complex and ever changing processes behind corporate sales communications and ef | | 丛书名称 | Palgrave Studies in the History of the Media | | 图书封面 |  | | 描述 | This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.. | | 出版日期 | Book 2018 | | 关键词 | marketing; transportation; Great Western Railway; tourism; visual culture | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-70857-7 | | isbn_softcover | 978-3-030-09998-5 | | isbn_ebook | 978-3-319-70857-7Series ISSN 2634-6575 Series E-ISSN 2634-6583 | | issn_series | 2634-6575 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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书目名称Railway Photographic Advertising in Britain, 1900-1939影响因子(影响力)
书目名称Railway Photographic Advertising in Britain, 1900-1939影响因子(影响力)学科排名
书目名称Railway Photographic Advertising in Britain, 1900-1939网络公开度
书目名称Railway Photographic Advertising in Britain, 1900-1939网络公开度学科排名
书目名称Railway Photographic Advertising in Britain, 1900-1939被引频次
书目名称Railway Photographic Advertising in Britain, 1900-1939被引频次学科排名
书目名称Railway Photographic Advertising in Britain, 1900-1939年度引用
书目名称Railway Photographic Advertising in Britain, 1900-1939年度引用学科排名
书目名称Railway Photographic Advertising in Britain, 1900-1939读者反馈
书目名称Railway Photographic Advertising in Britain, 1900-1939读者反馈学科排名
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发表于 2025-3-21 19:29:43
