书目名称 | ROI in Public Health Policy |
副标题 | Supporting Decision |
编辑 | Subhash Pokhrel,Lesley Owen,Doug Coyle |
视频video | |
概述 | Contextualizes understanding of policy/decision problems.Emphasises ROI as a method to approach such problems.Offers strategies for engagement and communication for policy impacts, with special focus |
图书封面 |  |
描述 | The demand for return in investment (ROI) analyses in public health is on the rise as a ‘business case’ needs to be presented before a public health programme can be funded. This book explains the science behind ROI analyses and shows how policy makers can learn the art of understanding and using it in the context of public health. Using examples drawn from the NICE ROI Tools, business cases for various alternative policy options around smoking cessation, improving physical activity and reducing alcohol use are presented. In addition, several examples of real-world decision problems facing public health investors are discussed to address the usefulness of ROI evidence in public health policy making.. |
出版日期 | Book 2017 |
关键词 | ROI analysis; ROI concept and tools; Smoking and tobacco cessation; Policymaking; Public Health policy; M |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-68897-8 |
isbn_ebook | 978-3-319-68897-8 |
copyright | Springer Nature Switzerland AG 2017 |