| 书目名称 | Product Recall Management | | 副标题 | Preparation, Executi | | 编辑 | Sascha Raithel,Setareh Heidari,Jan von Schlieben-T | | 视频video | | | 概述 | Provides recommendations for effective management throughout the entire recall process.Based on the latest research studies.Includes with multimedia elements such as interviews with the authors | | 丛书名称 | Science meets Practice | | 图书封面 |  | | 描述 | .Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly...Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public...This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects...This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.. | | 出版日期 | Book 2024 | | 关键词 | Product recalls; Recall management; Customer relationships; Supply chain management; Marketing managemen | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-45587-3 | | isbn_softcover | 978-3-658-45586-6 | | isbn_ebook | 978-3-658-45587-3Series ISSN 2730-714X Series E-ISSN 2730-7158 | | issn_series | 2730-714X | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 19:02:51
