| 书目名称 | Public Relations for Marketing Professionals |
| 编辑 | Roger Haywood |
| 视频video | |
| 概述 | An essential textbook for both marketing professionals and students on business studies and marketing degree courses. One of the only books designed to show marketing professionals how to successfully |
| 图书封面 |  |
| 描述 | Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies!An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations.Eminently practical, it provides numerous checklists and countless business examples - a ‘must-read‘ book for any professional or student of marketing or public relations. |
| 出版日期 | Textbook 1998Latest edition |
| 关键词 | business; communication; management; marketing; public relations; reputation |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-14365-8 |
| copyright | Macmillan Publishers Limited 1998 |
发表于 2025-3-21 16:54:52
