| 书目名称 | Public Sector Marketing Communications, Volume II | | 副标题 | Traditional and Digi | | 编辑 | Ogechi Adeola,Kojo Kakra Twum,Paul Katuse | | 视频video | | | 概述 | Discusses the use of traditional and digital communication tools to support Africa’s citizen-oriented public sector.Highlights drivers of and challenges to social media adoption by Africa’s public sec | | 丛书名称 | Palgrave Studies of Public Sector Management in Africa | | 图书封面 |  | | 描述 | .Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms..Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s | | 出版日期 | Book 2023 | | 关键词 | advertising; communications; government communications; social media; emerging markets | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-17863-4 | | isbn_softcover | 978-3-031-17865-8 | | isbn_ebook | 978-3-031-17863-4Series ISSN 2730-6119 Series E-ISSN 2730-6127 | | issn_series | 2730-6119 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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书目名称Public Sector Marketing Communications, Volume II影响因子(影响力)
书目名称Public Sector Marketing Communications, Volume II影响因子(影响力)学科排名
书目名称Public Sector Marketing Communications, Volume II网络公开度
书目名称Public Sector Marketing Communications, Volume II网络公开度学科排名
书目名称Public Sector Marketing Communications, Volume II被引频次
书目名称Public Sector Marketing Communications, Volume II被引频次学科排名
书目名称Public Sector Marketing Communications, Volume II年度引用
书目名称Public Sector Marketing Communications, Volume II年度引用学科排名
书目名称Public Sector Marketing Communications, Volume II读者反馈
书目名称Public Sector Marketing Communications, Volume II读者反馈学科排名
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发表于 2025-3-21 19:53:26
