| 书目名称 | Public Sector Marketing Communications Volume I |
| 副标题 | Public Relations and |
| 编辑 | Ogechi Adeola,Paul Katuse,Kojo Kakra Twum |
| 视频video | |
| 概述 | Authored by leading experts in public sector marketing in Africa.Explores the ethical issues in public sector PR.Reveals how brand communication can enhance the image and reputation of a public sector |
| 丛书名称 | Palgrave Studies of Public Sector Management in Africa |
| 图书封面 |  |
| 描述 | .African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. ..Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector. . |
| 出版日期 | Book 2022 |
| 关键词 | advertising; communications; government communications; social media; emerging markets |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-07293-2 |
| isbn_softcover | 978-3-031-07295-6 |
| isbn_ebook | 978-3-031-07293-2Series ISSN 2730-6119 Series E-ISSN 2730-6127 |
| issn_series | 2730-6119 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 18:26:39
